Passionate about bringing clarity to the unknown.

 

I help small businesses and Fortune 500 brands find cohesiveness and simplicity with strategic storytelling, communications and digital marketing solutions. I’ve worked with a network of talented experts in user experience design, software design, coding and developing, graphic design, photography, event planning and more to produce quality deliverables suited to businesses’ needs.

STRATEGIST

STORYTELLER

COMMUNICATOR

MARKETER

COMPETENCIES


Creating a meaningful or impactful message begins first with an understanding of the audience. I believe in qualitative and quantitative data, obsessing the consumer and delving into the thoughts and feelings that drive decisions.

RESULTS-DRIVEN STRATEGIES

No two companies or goals are alike. Each strategy needs to be unique, carry an edge and create distinction from the noise. Whether it’s a quick turnaround project or full fledge campaign, it’s important to keep the end in mind — be it increasing market awareness, engaging a broader audience or building stronger relationships with customers.

Visual and verbal language play equal roles in defining the emotional experience of a space, event, campaign or message. Consistency between channels is what unifies a brand voice in a highly recognizable, relatable brand experience.

Without relevancy, messages, campaigns and experiences fall on deaf ears and blind eyes — proving to be costly and timely to businesses. The solution? Stay current, follow trends, predict technologies, take risks, lean in to the future — to anticipate the needs, desires and dreams of the consumer.

Compelling and captivating stories prove to be the spark for word of mouth marketing to light fire time-and-again. Nancy Duarte inspires us to speak like history’s greats with the Sparkline Theory while Simon Sinek tells us the importance of starting with why. I believe in blending best practices in visual and verbal storytelling to speak with authenticity, interest and engagement.

Tangible marketing materials are what round out a campaign, making new introductions, communicating more clearly in meetings and continuing the conversation long after the initial encounter. Thoughtful marketing materials and collateral build brand awareness and understanding in a way that can be touched, felt and experienced.

Results-driven strategies require measurable targets, benchmarks and goals. If a tactic doesn’t have measurable impact, it’s likely a waste of talent, time and money.

SKILLS


COMMUNICATIONS

Highly versed storytelling in PowerPoint, strategic planning in Word, budgeting in Excel, building sites and forms in SharePoint and collaborating in O365 to optimize all areas of business.

DIGITAL

Experienced building WordPress websites leveraging Themeforest themes, HTML and shortcode, InMotion Hosting services, Google Analytics and more to build digital destinations for brands.

SOCIAL

Highly capable of integrating Campaign Monitor, Cision, Hootsuite, Mail Chimp, Optify, Salesforce, Sprout Social and more to increase word of mouth marketing.

DESIGN

Familiar graphic design and art collaborator in Adobe Creative Suite 6, editing and building basic materials for digital and print campaigns with a keen eye for aesthetic.

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CAMPAIGNS MANAGED
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WEBSITES BUILT
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WORKSHOPS CONDUCTED
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INITIATIVES BRANDED

EXPERIENCE

EDUCATION


Communications Manager, Workplace Design + Connectivity (WD+C) at NIKE, Inc.

May 2015 to Present • Portland, Ore.


Executed a multi-year, digital communications strategy in partnership with global agencies and internal partners to excite employees about Nike’s workplace of the future.

Nike DISC Workshop

March 2015 • Portland, Ore.

Nike Create Your Personal Brand Workshop

March 2016 • Portland, Ore.

Communications Manager, Technology at NIKE, Inc.

April 2014 to May 2015 • Portland, Ore.


Provided creative direction to a team of communicators, designs and videographers to increase awareness, understanding and adoption of global Technology initiatives.

Nike Insights Training

May 2014 • Portland, Ore.

Nike Coaching+

April 2014 • Portland, Ore.

Contract Communications Manager, Experis for NIKE, Inc.

May 2013 to April 2014 • Portland, Ore.


Strategized, rebranded and tactically delivered 3+ internal marketing communications campaigns for global Technology initiatives.

Landmark Forum, Advanced Course and Self-Expression + Leadership Program

2014 • Portland, Ore.

Nike Transition Management 101

September 2013 • Portland, Ore.

Founder, Cargill Communications Corp.

February 2013 to December 2015 • Portland, Ore.


Managed all aspects of running an agency – pitches, proposals, contracts, projects, deliverables, invoicing, and relationships – with 20+ clients in 5+ states.

Bachelor of Arts in Journalism, Emphasis in Public Relations, Minor in Economics, University of Oregon

September 2006 to June 2010 • Eugene, Ore.


Portland Member Manager, The CRAVE Company

February 2013 to February 2014 • Portland, Ore.


Managed The CRAVE Company Portland, building a network of businesswomen through events.

Project Manager + Contributing Editor, Getting Smart

July 2011 to February 2013 • Portland, Ore.


Attended 20+ conferences globally to publish 400+ editorial articles while delivering public relations pitches, news releases, speaker media kits, social media analyses and website analyses for clients.

Social Media Specialist, Inspiration Software, Inc.

July 2010 to July 2011


Managed corporate social media, ghostwrote 100+ blogs for company president and fostered relationships with 50+ top-tier customers to build product advocacy.

2006


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POWERPOINTS CREATED
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STORIES PUBLISHED
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VIDEOS FILMED
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NEWSLETTERS SENT

CONTACT


“Be where the world is going.”

— Beth Comstock 

LOCATION

Portland, Ore.

 


PHONE

253-232-8325

 


EMAIL

sarahalexandracargill@gmail.com


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