Hello! I’m Sarah.
I'm a leader, consultant, and coach of 15+ years trusted by retail, consumer, and technology leaders to solve complex go-to-market problems. I've held leadership roles at top global companies like Slalom, Nike, and Confluent, consulted with industry giants like Columbia Sportswear, AT&T, and Charles Schwab, and built strategic alliances with AWS, Microsoft, and Google. I believe that the right story is what turns a good idea into an unstoppable movement—whether launching a startup, scaling a small business, or transforming a large corporation.
Expertise
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Developing go-to-market, growth, and transformation strategies.
Facilitating strategic planning, vision, OKRs, and KPI workshops.
Building business cases and compelling pitch decks.
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Conducting market and user research for product insights.
Managing product roadmaps and agile delivery.
Defining product market fit and positioning.
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Leading human-centered design thinking workshops.
Mapping customer journeys and test user experiences.
Developing brand strategies, identity, and architecture.
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Designing operating models for innovation labs and programs.
Optimizing business processes through value stream mapping.
Creating go-to-market activation plans and roadmaps.
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Assessing organizational culture, capabilities, and readiness.
Mapping competencies and roles for new organizational structures.
Creating change, communication, and training strategies.
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Crafting brand and content strategies and creative direction.
Creating assets for branding, sales, and engagement.
Leading growth and engagement campaign planning and trainings.
Experience
I’ve had the opportunity to gain perspective from many vantage points across retail, technology, healthcare, telecommunications, and financial services industries in the last 15+ years. I’ve worked with individuals, small businesses, and big brands. These diverse experiences shown the practical applications of many strategies, methodologies, frameworks, and best practices.
COMPANIES WORKED WITH
Albertsons +
AT&T +
AZ Blue +
Charles Schwab +
Columbia Sportswear Company +
Confluent +
Discover +
Expedia +
GAP +
Herbalife +
Hurley +
Kenai-Red Fish Company +
NIKE +
REI Co-Op +
SAP +
Sephora +
Albertsons + AT&T + AZ Blue + Charles Schwab + Columbia Sportswear Company + Confluent + Discover + Expedia + GAP + Herbalife + Hurley + Kenai-Red Fish Company + NIKE + REI Co-Op + SAP + Sephora +
In a world bursting with multi-passionate professionals who blur titles and passions, I believe we can embrace the vibrant spectrum of who we are. So, I’m also an entrepreneur, adventurer, artist, photographer, lifelong learner, fashion enthusiast … the list goes on.
Consultant
I’m the proud founder of Statement Co., an independent consultancy generating transformational growth through creative sense making — strategy, operations, brand, communications, and change management — humanized by storytelling. I love building teams to help individuals, small businesses, and big brands shape stories that build strategy, simplify complexities, unite teams, inspire action, and share value.
Speaker
I love speaking and facilitation. I have spoken in front of large audiences and facilitated executive workshops on the value of design thinking, storytelling, artificial intelligence (AI), and more at notable venues including Google, Nike, Slalom, 6453 ALUMNI, The Wing Women, and Portland State University.
Artist
I began as a creative. I took my first ballet class at 4 years old and spent summers from ages 6-16 in all-day camps learning global dances, history, music, and French. I picked up watercolors for the first time in 2019 while rehabilitating a traumatic brain injury. My paintings are an expression of life experiences, emotion, and beauty through an abstract lens.
Photographer
I’m often the designated documentarian. I picked up my first DSLR in 2010 to learn the craft of professional photography. Capturing the world around me came naturally and filled a deep desire to take in the whole frame and remember all the details from the beauty of life, adventures, and stories. Soon friends, then businesses would ask if I’d be willing to capture them.
Adventurer
Adventure is in my DNA. I am obsessed with exploring the National Parks, wineries, and communities in the Pacific Northwest and around the world. Travel is a way for me to explore nature, culture, fashion, art, design, music, and food that challenges beliefs, boundaries, and comfort zones.